There is a tree behind the sale of nuclear cereals: how difficult it is to supervise cross-border electricity providers

The sale of Japan’s nuclear pollution in the production of the card than the cereal, cross-border electricity business new three board listed companies have a tree from time to time attracted the attention. There are industry insiders told the “Daily Economic News” reporter, 2014, around 2015 there are some cross-border electricity business began to sell card than the cereal, and once became explosive.
In fact, with the rise of cross-border electricity business, the rise of sea Amoy, part of the cross-border electricity business platform to sell fake, product quality and other problems have occurred, the quality of overseas goods to become consumers in the cross-border electricity business platform shopping Of a worry.
Cross – border electricity business growth faster
Cross-border electricity business was once the consumer upgrade, consumption under the background of the darling of transition. According to the Analects of Confucius March 8 released the “China’s cross-border imports of retail electricity market quarterly monitoring and analysis of the fourth quarter of 2016” report shows that the fourth quarter of last year, China’s cross-border imports of retail electricity market size of 95.71 billion yuan, Chain growth of 7.7% over the same period last year was 11.86 billion yuan.
China Electronic Commerce Research Center B2B and cross-border electric business director Zhang Zhou Ping told the “Daily Economic News” reporter, the current cross-border electricity business platform imports mainly concentrated in Europe and the United States, Japan and South Korea, from the choice of imported products, Milk powder, nutrition, beauty and so on.
This was CCTV “3.15” evening exposure of the card than the cereal produced in Japan, then, for the Japanese products, cross-border electricity sales and how much?
Japan’s Ministry of Economy, Trade and Industry released data show that in 2016, from Japan to China’s cross-border B2C electricity business sales of 1.08 trillion yen (about 8.92 billion US dollars), by 2019, the figure will be doubled to 2.34 Trillion yen (about 19.33 billion US dollars).
Liu Ping (a pseudonym) told reporters that if you want to do cross-border electricity business platform, the strategic significance of Japan is very important, some good operation of cross-border electricity business enterprises will choose to open a branch in Japan, There is strength in Japan Jiancang. According to the tree in 2016 semi-annual report, 2016 in the first half of the tree layout of the two overseas warehouses in one of Japan.
Most companies in the choice of cross-border electricity business will be cut from the standard goods, such as diapers, milk and the like, Liu Ping said that some well-known brands in Japan are also more market, but the problem is that the standard goods are prone to price war , Cross-border electric business companies need to find their own long tail products. In addition, the supply chain integration is also very important, cross-border electricity from the brand directly to the goods is difficult, the channel may not be able to get through, which also need and all kinds of B2B supply chain channel business cooperation. And cooperation is also very realistic, take the goods to talk about the price will be lower, part of the cross-border electricity business platform in order to reduce costs to increase profits, selling fake situation is not uncommon.
Regulatory need to continue to improve
With the growing experience of consumers buying overseas products, various problems are constantly exposed, but how to regulate cross-border electricity providers has also become a major problem.
Ai media CEO Zhang Yi said that regulators of cross-border electricity business products are some measures, but there are still some loopholes, which focus on the relationship with the regulatory focus. The traditional thinking is to strictly control the source of the production of the manufacturers, but the middle of the flow of channels and into the consumer side of the lack of effective checks. In his view, the relevant departments need to control the cross-border electricity to control a re-layout.
Zhang Zhou Ping told reporters that the current domestic cross-border electricity business platform there are two modes, overseas direct mail and bonded warehouse model. Overseas direct mail is shipped directly from overseas, sent by courier to domestic consumers, when the courier into the domestic customs, customs generally check the way to check, but because the items are checked every day too much, the customs inspection ; And bonded model is cross-border electric business goods after inspection and quarantine into the domestic bonded warehouse, and the general import of different commodities, bonded mode is sold after the goods and then pay taxes.
Li Yuanping, deputy director of the State Administration of Quality Supervision, said recently that in 2016 on cross-border electricity business food, cosmetics, a total of 26273 batches of risk monitoring, which detected 1210 batches of unqualified, failure rate is 4.6% higher than normal trade channels More than 5 times. “For example, we also check the electricity business channel imports of toys, diapers, clothing and kitchen utensils, etc., a total of 1013 batches of batches, found that there are 415 batches of unqualified, high rate of failure, reached more than 40%.
Need to be noted that Li Yuanping also said that cross-border electricity business this trade is a new format, for cross-border e-commerce products, how to monitor, first of all depends on how it qualitative. From the beginning did not take it as a commodity to manage, but to treat it as a personal use of goods, then the personal use of goods, quality inspection departments are mainly the implementation of quarantine, the focus is to prevent the epidemic, the risk of disease introduction, for product quality , Mainly by the consumer self-responsibility.
Domestic brands Will get an opportunity
In the CCTV “3.15” after the end of the party soon, an enterprise executives in a circle of friends that, with some of the second class of goods, the goods will usher in more opportunities.
“Daily Economic News” reporter also noted that, from a certain point of view, by the card than the impact of cereal events, some domestic products or usher in leveling. According to “Health by” online trading data show that in 2016 China’s red wine market line size of 1.018 billion yuan, a growth rate of 143%. China’s online red wine market, the top 10 brands, foreign brands swept the first 4, respectively, the United States of America Ge Ge, Japan’s Carle than, the Swedish ica and the United States of the family’s music.
Reporters in the day cat, Jingdong platform search “cereal” category found, sales and popular ranking are basically the Quaker, Nestle and other foreign brands, domestic cereal brand at a disadvantage.
In this regard, the China Brand Research Institute of food and beverage industry researcher Zhu Dan Peng told reporters that with China’s economic development and people pay more attention to health, consumers are increasingly inclined to buy cereals a class of coarse grains fiber food. In the “consumer upgrade” driven by the trend, the sea Amoy, Daigou, cross-border electricity and other online sales model and constantly improve the high-end consumer groups for imported food has a strong consumer willingness.
Zhu Dan Peng that the car than the cereal event exposure, will bring the domestic industry to bring “subtle” changes. “CCTV this exposure, on the one hand is to remind consumers to buy imported products to pay attention to some common sense; the other hand, also for the heart to do high quality, health products, domestic brands provide more opportunities.”